This stuff is pretty awesome. It came in a tiny tin, looks kinda like lip balm, but a little goes a long way. It also has a funny herbal-ey smell but it makes my earlobes so soft and supple. and it really is perfect to use before and after stretching. Its very soothing to freshly stretched ears. Its become a part of my daily routine... I love "buttering my ears" lol, sounds strange, but its so worth the try.